Social Group Identity
Three items are used to measure the degree to which a person views him/herself as belonging to a specified group.
View ArticleSocial Identity
The degree to which a person believes that he/she belongs to a particular group of people is measured with three Likert-type statements. To the extent that the person views him/herself as bei
View ArticleSusceptibility to Peer Influence
The scale measures the degree to which a person expresses the tendency to seek information about products by observing others' behavior and asking for their opinions.
View ArticleVisibility of Product (Social)
The scale is composed of five, seven-point Likert-type statements that measure the degree to which a person believes that a certain product is "public" in the sense that if he/she were to
View ArticleDesirable Responding
The scale is intended to measure both the tendency to give self-reports that are honest but positively biased (self-deceptive positivity) as well as deliberate self-presentation to others (im
View ArticleNormative Outcomes
This is a four-item, seven-point scale focusing on the extent to which the motivation to own a product is viewed as instrumental to achieving a social purpose.
View ArticlePersonal Outcomes
This is a four-item, seven point scale focusing on a person's thoughts about the features of a product that would be intrinsically valuable.
View ArticleAttitude Toward Code Switching
A person's opinion regarding the mixture of Spanish and English in conversation is measured in this scale using nine, seven-point Likert-type items.
View ArticleCharitable Behaviors (Social Reinforcement)
The extent to which a person has been encouraged by friends and/or co-workers to donate more and to engage in charitable behaviors is measured using eight, seven-point Likert-type items.
View ArticleConnectedness (Self with Group)
With seven, nine-point Likert-type items, the scale measures the degree to which a person believes he/she is liked by others and part of a group (unspecified).
View ArticleDesire for Consensus
How much a person wants to support opinions that others do is measured with three, seven-point Likert-type items.
View ArticleSocial Group Identity
Three items are used to measure the degree to which a person views him/herself as belonging to a specified group.
View Article
